At IBC2026, Witbe Will Showcase Tests That Build Themselves and Monitoring That Explains Itself

Witbe brings its AI-native testing and monitoring infrastructure to Amsterdam: demonstrations on real devices, a peer-reviewed technical paper in the conference program, and new capabilities shipping right up to the show

NEW YORK —  July 23, 2026 — Witbe tests and monitors video services on the same real devices their viewers use — Smart TVs, set-top boxes, mobile phones, and streaming sticks —  on real networks, with video evidence for every result. The company can deploy and operate that device infrastructure wherever a service’s viewers are. At IBC2026 (Hall 1, Booth 1.C53), Witbe (Euronext Growth – FR0013143872 – ALWIT) will show what that platform becomes with AI built into every layer.

Watch a Test Build Itself on a Real Device
At the booth, Witbe will demonstrate AI prompts no rigid script can survive: “select the latest episode of a named show”, or “confirm everything on screen suits a kid’s profile”, a human-like assessment no image-matching automation can make. The agents absorb what breaks traditional automation: pop-ups, sleep mode, system prompts and overnight UI redesigns. When a major European streaming service reskinned its homepage for the Superman launch, tests adapted at runtime, kept running, and even validated the coherence of the new visuals.

Beyond availability testing, the Agentic SDK, a Python framework, combines AI-driven steps with algorithmic steps in the same scenario, making it possible to measure performance KPIs such as startup time, buffering and MOS-based video quality. This hybrid approach allows teams to control how much AI is used in each test, from 0% to 100% per scenario, giving them direct control over token consumption and AI spend.

Witbe’s peer-reviewed IBC2026 paper “Agentic AI for Smart TV QA: A Production Field Study Across Multiple Platforms and Languages,” documents eight months of agentic AI in production: one engineer — using the same test infrastructure — went from 78 to 316 maintained tests and 280,626 executions absorbing every UI change without intervention. Witbe COO Yoann Hinard will present these findings in the Streaming Technology 2 session, Saturday, September 12, 15:45-16:45.

 Link to Photo: www.wallstcom.com/Witbe/Witbe-WatchaTestBuildItselfonaRealDevice.png
Photo Caption: Witbe’s Test Studio (AI Test Designer + Agentic SDK) turns plain-language instructions into tests running on real devices, anchored in measurable KPIs.

Short-Form and Vertical Video QA, Everywhere
Short-form video is everywhere. Following the trend set by social media feeds, every major streaming platform has announced a short-form format built from its long-form catalog in the last six months: Netflix^[i], Prime Video^[ii], Disney+^[iii], and Peacock^[iv] all added vertical clip feeds inside their apps. Shorts feeds are landing on Smart TVs, where content engineered for a phone must render on a ten-foot screen. Witbe validates all of it in production.

For one of the world’s largest social media companies, Witbe monitors short-form feeds at global scale: 100 real mobile devices running more than 300,000 tests per month, plus dedicated feed monitoring on Samsung and TCL Smart TVs, Fire TV, and connected streaming devices. Measured KPIs include time to first video, feed scroll performance, video quality across rapid transitions, audio/video sync, and ad load duration.

Link to Photo: www.wallstcom.com/Witbe/Witbe-Short-FormandVerticalVideoQAEverywhere.png
Photo Caption: Witbe monitors short-form and vertical video feeds on real Smart TVs and mobile devices, measuring buffering and playback quality as viewers experience them.

Ads Verified Wherever They Appear: On the Field, Beside the Live Feed, During the Break
Witbe now verifies ads far beyond the ad break, including two formats that were nearly  impossible to monitor: virtual ad placements, or virtual signage, sponsor graphics inserted directly into the game; and stay-live ads, where the action continues inside a branded frame. Premium placements, invisible to traditional verification: no break, no SCTE marker, no slate.

Witbe tracks them live against client-provided definitions, logging every occurrence with timecodes and video evidence. A monitoring setup this specialized used to take days to set up, when it was possible at all. Thanks to the Agentic SDK, it now deploys in hours. During FIFA World Cup matches in Europe and north America, Witbe monitored the broadcast on 100+ real devices across 30+ locations, comparing regional feeds side by side.

Backend systems confirm an ad was served. Only the device screen confirms it was seen.

Link to Photo: www.wallstcom.com/Witbe/Witbe-AdsVerifiedWhereverTheyAppearOntheFieldBesidetheLiveFeedDuringtheBreak.png
Photo Caption: Witbe verifies virtual ad placements and stay-live ads on the real devices viewers watch, with video evidence for every occurrence.

Closed Captions, Verified as Viewers See Them
Caption failures are invisible to backend monitoring: the stream carries caption data, so the system reports success, whatever the screen shows. Witbe verifies captions as rendered on the device: presence, language, synchronization, text matched against the spoken audio, graphic overlap, line count, garbled characters. AI-based analysis compares caption text with the audio; deterministic checks handle timing and rendering; every flagged issue links to the recorded video.

Link to Photo: www.wallstcom.com/Witbe/Witbe-ClosedCaptionsVerifiedasViewersSeeThem.png
Photo Caption: Witbe verifies closed captions as rendered on screen, flagging audio sync and accuracy issues with video evidence for every result.

Monitoring That Explains Itself
Witbe will also demonstrate Smartgate AI, its newest intelligence layer. Questions asked in plain language, such as “what are the top failing tests this week?” return an answer grounded in measured results, with inline charts. Failing runs are compared against successful ones to pinpoint root cause; degradation trends surface across devices, ISPs, and regions before they become incidents; and the run report cues the video to the exact measurement moment. Investigation collapses from minutes to seconds.

Link to Photo: www.wallstcom.com/Witbe/Witbe-MonitoringThatExplainsItself.png
Photo Caption: Witbe’s Smartgate AI answers plain-language questions with insights grounded in measured KPIs from real devices.

Shipping Continuously, All the Way to Amsterdam
Witbe releases new AI capabilities continuously. At this pace, the weeks between now and Amsterdam will bring more advances.

“Our clients are seeing productivity gains they did not think were possible, and Witbe Suite 41 has only been rolling out for a few months,” said Mathieu Planche, CEO of Witbe. “AI was the missing link: it gives our tests the reasoning of a real viewer, so they keep working when everything on screen changes. And the pace is accelerating. We expect to arrive at IBC with even more to announce, so stay tuned.”

Book Your Session
Demo, R&D briefings, and executive interviews can be scheduled now: witbe.net/events/ibc-2026

Link to Word Doc: www.wallstcom.com/Witbe/260723-Witbe-IBC2026.docx