The XR Sports Alliance (XRSA) has announced that a new cohort of members has joined the strategic initiative: ActionStreamer, Antigravity, Creative Artists Agency (CAA), Freeride World Tour, HOVERAir, Manchester United, Pico, Rezzil, San Diego Wave FC, Specs, Inc, and Trigger XR.
Founded two years ago in June 2024 by Accedo, Qualcomm Technologies, Inc. and Host Broadcast Services (HBS), the XRSA is designed to accelerate time-to-market and commercialization of XR sports services by collaboration between its members.
The new members are the fourth group of organizations to join the XRSA, bringing the total number of members up to 33. The cohort spans rights owners, technology and hardware providers, and one of the world’s leading sports and entertainment agencies — extending the alliance’s reach across action sports rights, professional football, and aerial capture technology. It includes ActionStreamer, a live-streaming software and wearable technology company, Antigravity, maker of A1, the world’s first 8K 360-degree drone for immersive capture; Creative Artists Agency (CAA), a global sports and entertainment agency; Freeride World Tour, the global series of competition for elite freeride skiers and snowboarders; HOVERAir, a technology and robotics company with a range of self-flying cameras; Pico, a VR technology company; Rezzil, a leading sports technology company focused on performance, insight, and engagement; San Diego Wave FC, a professional women’s soccer team, Specs, Inc. a technology company building the next generation of wearable computer; and Trigger XR, a sports and performance-focused agency. Manchester United, a UK Premier League football team, has also joined, as part of its partnership with Qualcomm.
Michael Lantz, CEO, Accedo, commented: “Two years in, XRSA has started to build genuine momentum across sports, media, and technology. This fourth cohort reflects the breadth of what the alliance is becoming and continues to expand its capabilities across the immersive sports value chain. We are now several deployments in, proving our value as a structured testbed for real-world XR experimentation — with each new member strengthening what we can achieve together in accelerating the time-to-market and commercialization of XR sports experiences.”
Sylvain Lebreton, Head of Digital, HBS, said: “Bringing together organizations with expertise spanning capture technology, creative services, sports rights and fan engagement gives XRSA the range it needs to generate learnings that are genuinely transferable across the industry. Meaningful experimentation requires diverse environments — different sports, different audiences, different production conditions.
