The Infrastructure of Creative Flow: DigitalGlue’s creative.space Wins NAB 2025 Product of the Year
DigitalGlue Celebrates Fourth Consecutive Year Winning a NAB Product of the Year Award
Las Vegas, NV – April 17, 2025 – As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue’s creative.space has been named a 2025 NAB Show Product of the Year winner in the Cloud Computing and Storage category. This official awards program recognizes some of the most significant and promising new products and technologies showcased by exhibitors at NAB Show. DigitalGlue has received a Product of the Year award for four consecutive years, a true testament to the company’s ongoing commitment to innovation in media technology.
“Why wait? Just create.” This philosophy drives creative.space’s approach to eliminating the hidden tax that technical complexity imposes on creative teams. In a direct challenge to traditional on-prem and cloud-only platforms, creative.space offers a “store once, access everywhere” model that delivers uncompromised creative flow.
“The copy-wait-copy cycle costs media teams over 70 hours per week for a team of five – that’s essentially two full-time employees lost to file transfers and technical overhead,” said Nick Anderson, creative.space product manager. “By eliminating these inefficiencies, we’re not just improving storage – we’re transforming how creative teams work.”
At NAB DigitalGlue demonstrated key innovations that distinguish creative.space in today’s evolving media landscape:
- Link-Based Collaboration: In contrast to traditional solutions requiring downloads and uploads, creative.space allows instant access to media through secure links that launch directly in applications like Premiere, Resolve, and After Effects
- Remote Workflow Enablement: While competitors struggle to bridge on-premises performance with remote access, creative.space’s secure tunneling technology provides seamless collaboration without complex VPN setups
- AI-Ready Infrastructure: As generative AI increasingly integrates into creative workflows, creative.space provides the high-performance foundation needed for next-generation tools
“We’re witnessing a fundamental shift in media production,” said Sean Busby, President of DigitalGlue. “The future belongs to teams that can maintain creative momentum regardless of physical location or technical complexity. While the industry experiments with cloud-only approaches, we’re pioneering a hybrid model that delivers the best of both worlds – the performance of on-premises with the accessibility of cloud, without compromise.”
The platform is delivered as a fully managed service with monthly and annual options, allowing media teams to focus on what they do best – creating content – instead of managing technical infrastructure.
“NAB is proud to recognize the industry’s top work driving a remarkable range of solutions opening new frontiers and shaping the future of content creation, distribution and monetization,” said Eric Trabb, senior vice president and chief customer success officer at NAB. “Congratulations to DigitalGlue on earning the 2025 NAB Show Product of the Year Award for creative.space — a breakthrough solution transforming a pivotal stage of the content lifecycle and empowering storytellers to meet today’s challenges while shaping the future of media.”
