Proven offering builds on more than 20,000 live sporting events with greater automation, flexibility, and operational control
LTN®, the industry leader in transformative media technology and video transport solutions, today announced expanded capabilities for its Live Event Master Control offering, providing sports broadcasters, leagues, rights holders, and content owners with a more flexible and scalable approach to managing live event distribution.
Built on the LTN Network, the enhanced solution combines low latency IP transport, cloud-native playout, automation, scheduling, monitoring, graphics, and optional operator-assisted services for live sports and events into a unified platform designed specifically for the operational demands of live sports and events.
Proven through years of real-world operation, LTN’s Live Event Master Control capabilities have supported more than 20,000 live sporting events and broadcasts for leading broadcasters, sports leagues, and content owners worldwide. The latest enhancements further streamline live MCR workflows with greater automation, visibility, and flexibility across live production workflows.
As organizations prepare for upcoming professional and collegiate sports seasons, LTN’s Live Event Master Control capabilities enable customers to launch and manage complex workflows without the cost, time, and infrastructure requirements traditionally associated with dedicated control rooms and on-premises systems.
“Live sports workflows are evolving rapidly as everyone is looking for more agile ways to operate,” said Rick Young, SVP, Global Products at LTN. “Organizations need the flexibility to choose the operating model that works best for them, whether LTN provides a team of professional operators, self-service software-based tools, or a hybrid approach. LTN brings together the network, automation, monitoring, and operational expertise needed to support live event distribution at scale.”
The latest capabilities include:
- Automated workflows for frame accurate routing, graphics, ad signaling and playback
- Enriched graphics including integration with upstream data sources
- Picture in picture, squeeze backs and other unique on screen layouts.
- Multi language support including captioning and announcer integration
- Deep audio manipulation and video transformation
- Advanced transmission and video/audio payload monitoring
Unlike traditional approaches that require significant capital investment in control rooms, playout infrastructure, and staffing, LTN’s platform enables customers to leverage LTN-hosted workflows running across the company’s purpose-built global IP video network.
Customers can choose between:
- Live Event Master Control services operated by LTN experts
- Self-service workflows powered by LTN’s scheduling, automation, and monitoring software
- Hybrid models that combine customer-provided operations with LTN’s managed services and technical support
“Sports organizations are under increasing pressure to launch new services quickly, manage costs, and maximize the value of their content rights,” said Colin Moran, VP, Live Events Product Management at LTN. “What once required large infrastructure investments can now be deployed through a software-driven operational model that scales with business needs. LTN gives customers the ability to get to market faster while maintaining the reliability and operational control that live sports demand.”
The announcement reinforces LTN’s continued investment in live sports and event operations, an area where the company supports some of the world’s leading broadcasters, leagues, teams, and content owners through a combination of transport, orchestration, monitoring, playout, and managed services.
