Built Into Setplex’s Zapflex Platform, AI Insider Turns Video Service Data Into Actionable Insights
WHITE PLAINS, New York — Sept. 10, 2026 — Setplex today introduced AI Insider, a breakthrough new AI-powered agent built directly into the analytics layer of its Zapflex video service platform. Using natural language, AI Insider enables operators, broadcasters, and media owners to explore real-time data on service quality, content performance, and audience activity, receiving relevant metrics, charts, and visual answers in seconds. By making analytics easier to access, AI Insider helps operators respond more quickly to changes in service performance and viewer behavior.
“Operators are surrounded by data, but the answers they need are not always available on a predefined dashboard,” said Lionel Dreshaj, co-founder and CEO of Setplex. “AI Insider is built directly into our analytics and monitoring layer, not added as a separate tool. It is the latest extension of our broader approach to embedding AI throughout every part of Zapflex to make video services smarter, more efficient, and easier to operate. Operators can ask questions in plain language, explore the results, and move from data to action faster — helping them improve service quality, strengthen viewer engagement, and uncover new monetization opportunities.”
Making Video Service Insights More Accessible
Zapflex is one of the only complete video service platforms to include a built-in, AI-driven analytics layer. Traditional analytics dashboards provide predefined metrics, reports, and visualizations, but operators frequently need answers tied to a specific question or business context. Obtaining those answers can require a ticket request, a data export, or specialized query skills. AI Insider gives operators a simple way to explore the information already available within Zapflex, helping them identify trends, anomalies, and meaningful changes.
AI Insider maintains the context of an ongoing conversation, allowing users to begin with a broad question and refine it through follow-up prompts. Through an AI Smart Chip, it creates intelligent starting points based on what a user is actively asking. Rather than replaying query history, Smart Chip recommends new avenues of analysis, such as relevant drilldowns, comparisons with other periods, or adjacent metrics. These one-tap suggestions help users see what changed and what matters, even when they do not yet know the next question to ask.
Designed for Controlled, Auditable Use
AI Insider uses an isolated workflow that prevents direct model access to subscriber data, helping operators gain AI-powered insights without compromising security or control. Requests pass through controlled, verifiable nodes, while read-only access — enforced in code rather than through prompt instructions — ensures the system can analyze information without altering data or configurations. The architecture also eliminates the need to export data, deploy another business intelligence system, or place a model inside the database.
Every prompt and generated query is logged, providing a clear audit trail for governance and troubleshooting. Built-in rate limits and cost ceilings give operators greater control over usage and expenses. Together, these safeguards make AI Insider predictable and dependable enough for production environments, rather than functioning as an open-ended AI agent.
Setplex will highlight AI Insider at IBC2026, Sept. 11-14 in Amsterdam at stand 5.C82, Hall 5. More information about Setplex and the company’s solutions is available at www.setplex.com.
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About Setplex
Setplex builds the technology behind online video services for operators, broadcasters, and media owners worldwide. Its Zapflex Video Service Platform gives providers everything they need to launch, run, and grow a video business, without the complexity, cost, and risk of assembling it themselves. Zapflex can be deployed as a complete platform or adapted to fit an existing architecture, allowing providers to take the full platform or only the components they need. Setplex also operates direct-to-consumer streaming services, bringing firsthand operator experience to the development of its technology. The company serves more than 80 operators across five continents.
www.setplex.com
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Photo Caption: Setplex’s new AI-powered AI Insider agent is built directly into the analytics layer of its Zapflex video service platform, turning complex video service data into actionable insights.
