Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions for broadcasters, service providers, and content owners, today announced that it has been selected as the launch partner for AWS Elemental Inference, a fully managed AI service that automatically transforms horizontal broadcasts into mobile-first vertical video. Big Blue Marble was chosen for its video processing expertise, large-scale live streaming experience, and secure content delivery capabilities.
As audiences increasingly consume video on mobile devices, broadcasters and streamers face growing pressure to deliver vertical-first experiences and capture short-form moments without costly manual post-production. By embracing vertical-first distribution, broadcasters can future-proof their content strategies while strengthening audience retention and attracting new viewers.
Integrated into Big Blue Marble’s cloud-native video processing and delivery platform, Cloud Video Kit, AWS Elemental Inference applies AI-driven capabilities to live video streams in real time, enabling broadcasters, media organizations, and sports rights holders to quickly adapt content for platforms such as TikTok, Instagram and YouTube. Cloud Video Kit combines highly scalable tools for live and on-demand video encoding, packaging and distribution with industry-recognized content security features, including DRM and forensic watermarking.
Operating in parallel with the encoding process rather than during post-processing, AWS Elemental Inference allows broadcasters to generate vertical feeds with minimal latency (typically within 6-10 seconds) while eliminating the need for manual reframing or AI expertise. This gives broadcasters the ability to efficiently distribute vertical content at scale, unlocking new audiences and monetization opportunities without modifying their existing streaming workflows or infrastructure.
“Integrating AWS Elemental Inference with our Cloud Video Kit will allow us to help traditional broadcasters and streaming platforms compete more effectively with social media platforms,” said Krzysztof Bartkowski, CEO of Big Blue Marble Streaming and Cloud Media. “Our platform has always focused on comprehensive video workflows and robust content protection. The addition of advanced AI capabilities allows our customers to adapt quickly to changing market demands and convert live content into vertical formats within seconds, without compromising performance or security.”
Big Blue Marble is a long-standing Advanced Tier Services Partner of AWS, which recognizes partners with a strong team of trained technical individuals with proven customer experience, and was formed through the merger of ORS Group, the Austrian broadcasting technology company, and Insys Video Technologies, a streaming solution provider. Combining decades of expertise in traditional broadcasting with cutting-edge cloud solutions, it supports broadcasters, public media organizations, sports associations, and publishers in More information on the AWS Elemental Inference and Cloud Video Kit integration is available on the Cloud Video Kit website.
