Partnership unlocks new ad revenues and elevates viewing experiences across MENA market
Rotana Media Services (RMS) has partnered with Broadpeak, a global leader in streaming and monetization technologies, to power the delivery of personalized advertising experiences across connected TV and streaming platforms in the Middle East and North Africa. Harnessing Broadpeak’s server-side ad insertion (SSAI) service via the broadpeak.io SaaS platform, RMS enables advanced dynamic targeting for ad buyers while ensuring seamless transitions and personalized broadcast-quality experience for multi-platform audiences across the region.
“We are continuously investing in innovation that enhances viewer engagement and unlocks smarter monetization,” said Nezar Nagro, President of Rotana Media Services. “Our partnership with Broadpeak represents a step forward in delivering addressable, premium-quality advertising experiences that meet the evolving expectations of audiences and advertisers alike.”
Broadpeak’s SSAI service enables advanced targeting capabilities, ensuring uninterrupted playback of video-on-demand (VOD) and live content, with smooth ad stitching across connected TVs, mobile, and web platforms.
“The Middle East is a complex and fast-changing market — streaming providers need robust ad tech and delivery technologies that can adapt to diverse platform requirements and bandwidth conditions,” said Jacques Le Mancq, CEO at Broadpeak. “We’re excited to partner with Rotana Media Services and help fuel the next wave of streaming monetization growth across the region.”
This partnership reflects RMS’s broader vision to support the digital transformation of premium video platforms in the MENA region through selective, high-impact technology integrations.
